Personal influence carries especially great weight when products are inexpensive, risk-free, or purchased frequently.

Name: Personal influence carries especially great weight when products are inexpensive, risk-free, or purchased frequently.
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

Personal influence tends to carry more weight for products that are expensive, have high perceived risk, or are infrequently purchased, as consumers often seek advice or validation from others when making such significant decisions.

Personal Influence Carries Especially Great Weight When Products Are Inexpensive