Advertising and publicity play the most important roles in the conviction stage of buyer readiness.

Question

Quizplus · Accepted Answer

While advertising and publicity can be helpful in creating awareness and generating interest in a product, they are not the most important factors in the conviction stage. At this stage, the buyer is evaluating different options and considering the benefits and drawbacks of each. Factors such as product reviews, word-of-mouth referrals, and the reputation of the brand are more influential in convincing a buyer to make a purchase.

Advertising and Publicity Play the Most Important Roles in the Conviction