________ is continuous advertising at low-weight levels, reinforced periodically by waves of heavier activity.

Question

Quizplus · Accepted Answer

Pulsing is the strategy of maintaining continuous advertising at low-weight levels, combined with periodic waves of heavier activity.

Answer: A, B, D, E are incorrect as they do not match the given definition. Flighting is a strategy of alternating periods of high advertising activity with periods of no advertising. Frequency capping is the practice of limiting the number of times a user sees a particular ad during a given time period. Concentration refers to the process of directing advertising efforts at a specific target audience or market. Session capping is the practice of limiting the number of times a user can see a particular ad during a single browsing session.

________ Is Continuous Advertising at Low-Weight Levels, Reinforced Periodically by Waves