An ideal event is also unique but not encumbered with many sponsors, lends itself to ancillary marketing activities, and reflects or enhances the sponsor's brand or corporate image.

Question

Quizplus · Accepted Answer

An ideal event should be unique and should reflect or enhance the sponsor's brand or corporate image, but it should not be encumbered with too many sponsors as it may dilute the brand's message. Additionally, the event should lend itself to ancillary marketing activities to maximize the sponsor's investments.

An Ideal Event Is Also Unique but Not Encumbered with Many