The WaveHouse on Mission Beach in San Diego Features the Bruticus

The WaveHouse on Mission Beach in San Diego features the Bruticus Maximus, a ten foot wave, which tests the skills of even the most talented surf and wake board riders on the planet. WaveHouse is the only place in San Diego where this service is offered. You can ride B. Max for $40 for the first hour, $33 for the second hour, and $26 for the third hour. Why would WaveHouse charge different prices for each subsequent hour of riding?

A) To capture consumer surplus among groups of buyers
B) To capture consumer surplus among units of a good
C) To create customer loyalty
D) To encourage skill development