Which of the following is a valid observation about word of mouth advertisements?
A) It is the one form of advertisement that cannot be controlled by companies because it occurs naturally.
B) Social media can be used as a tool to generate positive word of mouth.
C) Word-of-mouth strategy will be less effective for smaller organizations.
D) Attempts to manage word-of-mouth would lead to negative consequences.
E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.

Question

Quizplus · Accepted Answer

Social media can be a powerful tool for generating positive word of mouth because it allows individuals to share their experiences with a wider audience. However, it is not the only form of word of mouth advertisement, and other forms may be more effective for certain organizations or products. Additionally, attempts to manipulate or control word of mouth can backfire and lead to negative consequences.

Which of the Following Is a Valid Observation About Word