________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online.

Question

Quizplus · Accepted Answer

The form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online is called viral marketing. It involves creating catchy or unique content that grabs people's attention and motivates them to share it with their friends and followers on social media or other digital channels. The goal is to create a buzz and generate a viral effect that can spread like wildfire and reach a large audience quickly and organically. Viral marketing can be a cost-effective and powerful strategy to increase brand awareness, boost engagement, and drive traffic and sales.

________ Is Another Form of Word of Mouth That Encourages