Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product. It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing.
A) viral
B) deceptive
C) stealth
D) direct
E) guerilla

Question

Quizplus · Accepted Answer

The situation discussed here is an example of viral marketing, as the company is encouraging users to share the information and pictures with their contacts in Facebook, hence creating a viral effect and attracting prospective customers.

Altruron Technologies Creates a Facebook Page for Its New Brand