When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________.
A) market-sensing process
B) customer acquisition process
C) customer relationship management process
D) fulfillment management process
E) new-offering realization process

Question

Quizplus · Accepted Answer

The process described in the statement is the fulfillment management process, as it involves processing the order, sending it to the warehouse, and shipping it to the customer.

When a Customer Places an Order at BookBox