The first phase of the value creation and delivery sequence is ________ that represents the "homework" marketing must do before any product exists.
A) choosing the value
B) providing the value
C) communicating the value
D) considering the value
E) acquiring the value

Question

Quizplus · Accepted Answer

The first phase of value creation and delivery sequence is choosing the value that represents the research, analysis, and understanding marketing should do before creating a product. This includes identifying customer needs, preferences, and behaviors, as well as understanding the competition and market trends.

The First Phase of the Value Creation and Delivery Sequence