When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. This is an example of innovation along which of the following dimensions?
A) process
B) supply chain
C) value capture
D) presence
E) brand

Question

Quizplus · Accepted Answer

Google's paid search platform was a new way to capture value by introducing a model of payment for placing ads online. This innovative approach allowed Google to generate revenue not only from traditional sources but also from advertisers willing to pay for visibility in their search. Thus, it falls under the dimension of value capture.

When It Was First Launched, Google's Paid Search Platform Represented