When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.
A) pricing collaboration
B) product or service alliance
C) promotional alliance
D) logistics collaboration
E) total quality management

Question

Quizplus · Accepted Answer

The scenario described is an example of a product or service alliance, where two companies collaborate to offer complementary products or services. The other options (pricing collaboration, promotional alliance, logistics collaboration, and total quality management) do not fully describe the situation presented in the question.

When One Company Licenses Another to Produce Its Offerings, or Two