The ________ is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each period's results and take action as needed.
A) executive summary
B) situation analysis
C) marketing strategy
D) financial projections
E) implementation and controls

Question

Quizplus · Accepted Answer

The implementation and controls section of the marketing plan includes a section outlining specific goals and budgets for each month or quarter, which allows management to review and take action if necessary. The other sections listed (executive summary, situation analysis, marketing strategy, financial projections) do not typically include this level of detailed planning and monitoring.

The ________ Is the Last Section of the Marketing Plan