Which of the following strategies for new-product development incorporates the buyers' preferences in the final design of the product?

Question

Quizplus · Accepted Answer

Customer-driven engineering is a new product development strategy that involves incorporating the preferences and needs of customers into the final design of the product. This approach focuses on understanding the customers' wants and needs and using that information to create a product that meets those requirements. Therefore, A is the best choice among the given options.

Which of the Following Strategies for New-Product Development Incorporates the Buyers