Gordon Apparel, Inc. engages in the design, manufacture, and retail of fashion apparel for women, men, children, and pets. The company is known for its timely launch of apparels and stylish designer clothing. The company believes a new product has to create needs and not just satisfy the existing needs. To achieve this goal it engages in controlled idea generation techniques such as brainstorming while creating new designs. Which of the following parts of the DIG framework is given prominence here?

Question

Quizplus · Accepted Answer

The given scenario highlights the importance of creating new needs, which is a key aspect of the opportunity space in the DIG framework. Controlled idea generation techniques such as brainstorming are used to generate new opportunities for the company. Therefore, option C - opportunity space is given prominence in this scenario.