A group of college graduates decide to start a business. Though they are knowledgeable in various business domains, they are unable to arrive at a valuable business idea. They decide to search for ideas in a structured manner. They meet together and start discussing everyone's ideas. Each idea is recorded and then the thoughts that come up in relation to the ideas are written down and discussed. This process helps them to finalize a business plan. What technique is used here?
A) morphological analysis
B) forced relationship analysis
C) reverse assumption analysis
D) attribute listing
E) mind mapping

Question

Quizplus · Accepted Answer

The technique used here is mind mapping, which involves a structured brainstorming process where ideas are recorded and linked together in a visual format. This technique allows for the exploration of various possibilities and connections between ideas, leading to the development of a concrete plan for the business. The other options listed are techniques for generating and organizing ideas, but they are not specifically applicable to the scenario described.

A Group of College Graduates Decide to Start a Business