Brown & Smith, Inc. engages in the design, development, making, and retail of designer jewelry in North America. Before approving a new design of jewelry the company draws it on a computer and then produces models to show potential consumers for their reactions. This allows the company to analyze the possible customer reaction. Identify the concept testing method used here.

Question

Quizplus · Accepted Answer

The concept testing method used is rapid prototyping, as the company produces models of the jewelry design to show potential consumers for their reactions before finalizing and approving the design.