Which of the following is the mental step in consumer-adoption process where the customer starts considering whether to try the innovation?

Question

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The mental step in the consumer-adoption process where the customer starts considering whether to try the innovation is the evaluation stage. At this stage, the customer evaluates the benefits and risks associated with the product or service and decides whether to try it. The options A (adoption) and B (trial) come after the evaluation stage in the adoption process, while options C (awareness) and E (interest) come before the evaluation stage.

Which of the Following Is the Mental Step in Consumer-Adoption