Joseph, a student of the Columbia University, finds many of his classmates have purchased the I-pad tablet PC from Apple Computers. I-pad, launched a few months before has been identified as a very useful product and many students in the U.S. have rated it highly. Considering all these, Joseph also decides to purchase an I-pad. Which of the following is the adopter group to which Joseph belongs?

Question

Quizplus · Accepted Answer

Joseph belongs to the early majority group as he decides to purchase the I-pad after observing that many of his classmates have already bought it and rated it highly. The early majority adopts new products after a varying degree of time, significantly later than innovators and early adopters.

Joseph, a Student of the Columbia University, Finds Many of His