Some firms might delay new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.

Question

Quizplus · Accepted Answer

This strategy is known as a "follower" or "late entrant" strategy, not parallel entry. Parallel entry refers to entering the market at the same time as competitors.

Some Firms Might Delay New Product Launch Until After the Competitor