WayToGrow Inc. is one of the most popular brand of toys in its home market. The company decides to expand its business abroad and its board of directors feel that instead of trying to establish its presence all at once in multiple markets, it is better to expand one country at a time. This would limit their risk and allow them to analyze customer response, after which they could expand to other similar countries. WayToGrow is following a ________.
A) shotgun approach
B) continuous approach
C) born global approach
D) sprinkler approach
E) waterfall approach

Question

Quizplus · Accepted Answer

The waterfall approach involves entering one market at a time, allowing the company to manage risk and learn from each market before expanding further.