Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.
A) indirect exporting
B) licensing
C) franchising
D) direct exporting
E) joint ventures

Question

Quizplus · Accepted Answer

Indirect exporting is the most common way for companies to begin their international expansion. It involves selling products through intermediaries such as distributors or agents who operate in foreign markets. This avoids the need for the company to establish its own sales organization or invest in a foreign subsidiary.

Companies Typically Start Their International Foray with ________, Which Involves