A company can enter a foreign market through a ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system.
A) contract manufacturing
B) cooperative agreement
C) management contract
D) joint venture
E) franchising arrangement

Question

Quizplus · Accepted Answer

A franchising arrangement is a complete form of licensing in which the company offers a complete brand concept and operating system to a franchisee in a foreign market. This allows the franchisee to use the company's name, products, and trademarks, while also receiving training, support, and ongoing assistance from the company. In exchange, the franchisee pays an upfront fee and ongoing royalties to the company.

A Company Can Enter a Foreign Market Through a ________