Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone. While discussing the marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?

Question

Quizplus · Accepted Answer

The CMO is advocating a standardized marketing mix, which means that the firm plans to use the same marketing mix and product for both domestic and international markets. This approach assumes that consumer behaviors and preferences are similar across markets, and that economies of scale can be achieved by using the same product and marketing mix. However, this approach may not always be effective, as cultural differences and other factors can affect consumer behavior and demand for certain products.

Your Firm Has Decided to Enter the International Market with Your