Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets. This is an example of ________.
A) straight extension
B) forward invention
C) regional version
D) city version
E) country version

Question

Quizplus · Accepted Answer

Nokia's customization of its 6100 series mobile phone for every major market in which it is presented is an example of regional versioning. The company created different versions of the phone for specific regions or markets in order to meet the unique needs of consumers in those areas. The higher ring volume for the Asian market is an example of this regional customization.

Finnish Cellular Phone Giant Nokia Customized Its 6100 Series Mobile