Product adaptation involves ________.
A) altering the product to meet local preferences with no change in communication strategy
B) altering the product to meet minimum acceptable standards
C) altering both the product and the communication strategy to meet local preferences
D) altering neither the product nor the communication strategy while entering a new market
E) developing a new product and adapting the communication strategy to enter a new market

Question

Quizplus · Accepted Answer

Product adaptation involves altering the product to meet local preferences, tastes, or regulations without necessarily changing the communication strategy. This approach allows companies to better cater to the specific needs and desires of a new market while maintaining their overall brand messaging.

Product Adaptation Involves ________