Companies can manage their international marketing activities in three ways: export departments, international divisions, or ________.

Question

Quizplus · Accepted Answer

A global organization is the third option for companies to manage their international marketing activities. In this approach, the company has a decentralized structure and a global team that coordinates marketing efforts across all countries where it operates. This approach allows for more flexibility and adaptation to local markets.

Companies Can Manage Their International Marketing Activities in Three Ways