When forces for both global integration and national responsiveness prevail to some extent, a "global" strategy that standardizes certain elements and localizes other elements can be the way to go.

Question

Quizplus · Accepted Answer

When there are pressures for both global integration and national responsiveness, a global strategy that balances standardization and localization can be effective. This strategy involves standardizing certain elements such as branding and marketing, while adapting other elements such as product features or distribution channels to local markets. This approach can help companies achieve economies of scale and consistency while also meeting the unique needs of different regional markets.

When Forces for Both Global Integration and National Responsiveness Prevail