A(n)________ of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.

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Relative market share compares a company's market share to that of its leading competitor. A relative market share of 100 percent indicates that the company is tied with the leader, while a rise in relative market share indicates that the company is gaining ground on the leader. Overall, served, and potential market share are different measures of market share that do not take into account the company's position relative to its competitors. Actual market share is another term for overall market share.

A(n)________ of Exactly 100 Percent Means That a Company Is