Because the retail trade tends to think of profitability in terms of product categories, some companies are switching to a category management organizational model.
Correct Answer:
Verified
Q31: Many companies now focus on departments as
Q32: Internal marketing requires that everyone in the
Q33: Marketing has sole ownership of customer interaction.
Q34: Companies that produce many products for many
Q35: There are three types of product-team structures:
Q37: Transforming into a true market-driven company requires
Q38: A functional organization allows for adequate planning
Q39: The product-management organization replaces the functional organization
Q40: Companies producing a variety of products and
Q41: In order to promote ethical cultures, companies
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