As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
A) external records and documents
B) databases found on the Internet
C) consultant reports
D) internal company records
E) secondary data from government sources such as the Better Business Bureau

Question

Quizplus · Accepted Answer

The three fundamental information sources for building a Marketing Information System (MIS) are internal company records, marketing intelligence activities, and marketing research. Option D includes internal company records which can be used to gather data related to sales, customer behavior, inventory, and other relevant information. The other options are not as relevant or comprehensive as internal company records.

As the Manager of an Organization That Is Attempting to Build