The distance between the market minimum and the market potential shows the overall ________.
A) marketing sensitivity of demand
B) market share of the firm
C) market forecast of the firm
D) product-penetration percentage
E) sales quota

Question

Quizplus · Accepted Answer

The distance between the market minimum (the lowest possible demand for a product) and the market potential (the total possible demand for a product) is a measure of the market's sensitivity to marketing efforts. It shows how much the demand can be influenced by effective marketing strategies.

The Distance Between the Market Minimum and the Market Potential