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A Company's Sales Potential Would Be Equal to Market Potential

Question 103

Multiple Choice

A company's sales potential would be equal to market potential if ________.


A) the marketing expenditure of the company is reduced to zero
B) industry marketing expenditures approach infinity for a given marketing environment
C) the market is non-expandable
D) market minimum is equal to market potential
E) the company gets 100 percent share of the market

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