The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.
A) group-discussion
B) market-test
C) market-buildup
D) brand development index
E) multiple-factor index

Question

Quizplus · Accepted Answer

The market-buildup method involves identifying all potential buyers in each market and estimating their potential purchases. It is a quantitative approach that involves adding up the sales of all potential buyers in a given market to estimate the total market potential.

The ________ Method of Determining Area Market Potential Calls for Identifying