Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?
A) a firm that manufactures auto parts
B) a firm that provides facility management services to large offices
C) a company that provides Web site development services for small businesses
D) a company that manufactures diagnostic machines for hospitals
E) a firm that manufactures fashionable clothes for teenagers
Correct Answer:
Verified
Q135: Time-series analysis based on past sales breaks
Q136: _ measures the impact of a set
Q137: _ projects the next period's sales by
Q138: The absolute limit of company demand is
Q139: Demand estimates prepared by companies are based
Q141: Companies assume that the lower the product-penetration
Q142: In order to estimate future demand, companies
Q143: What does total market potential mean? How
Q144: How does the marketing environment determine the
Q145: Suppose Redbus, a player in the small
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents