Companies assume that the lower the product-penetration percentage, the lower will be the market potential.

Name: Companies assume that the lower the product-penetration percentage, the lower will be the market potential.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Companies often view a lower product-penetration percentage as an indication of higher market potential, suggesting that there are more customers in the market who could be reached or who have yet to purchase the product.

Companies Assume That the Lower the Product-Penetration Percentage, the Lower