Philips Lighting's first shot at marketing a standalone compact fluorescent light (CFL)bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs. The product had difficulty climbing out of its deep green niche, as such marketing efforts of Philips suffered from the "green marketing myopia". Identify the three ways of avoiding this.

Question

Quizplus · Accepted Answer

The Answer of Philips Lighting's first shot at marketing a standalone compact fluorescent light (CFL)bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs. The product had difficulty climbing out of its deep green niche, as such marketing efforts of Philips suffered from the "green marketing myopia". Identify the three ways of avoiding this.

Philips Lighting's First Shot at Marketing a Standalone Compact Fluorescent