Amity Inc., is a firm which collects and processes household data and sells it to other firms which produce consumer durables. Amity is an example of a ________.

Question

Quizplus · Accepted Answer

Amity Inc. is collecting and processing data to sell it to other firms, indicating that it is a syndicated-service research firm that provides data to multiple clients rather than conducting research for a specific client or industry (custom marketing research firm or specialty-line marketing research firm).

Amity Inc, Is a Firm Which Collects and Processes Household Data