The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds.

Question

Quizplus · Accepted Answer

Word associations are used to identify the range of possible brand associations in consumers' minds, by asking them to list the first words or phrases that come to mind when they think of a particular brand. This technique can help marketers to understand how their brand is perceived and to develop more effective marketing strategies.

The Primary Purpose of ________ Is to Identify the Range