________ analyze(s)data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities.

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Quizplus · Accepted Answer

Marketing-mix models analyze data from various sources to understand the effects of specific marketing activities. Marketing metrics refer to specific measures used to evaluate marketing performance, marketing forecasting is predicting future market trends, Marketing intelligence databases provide information about the market and competitors, and Marketing decision systems are tools used to support marketing decision-making.

________ Analyze(s)data from a Variety of Sources, Such as Retailer