One of the characteristics of good marketing research is that it uses multiple methods to increase confidence in the results.

Question

Quizplus · Accepted Answer

Good marketing research should utilize different methods to gather information and verify results to increase confidence in the findings. This could include qualitative methods like focus groups or surveys, along with quantitative methods like data analysis or statistical modeling. Using multiple methods also helps to reduce the likelihood of bias or error in the research process.

One of the Characteristics of Good Marketing Research Is That