Marketing researchers should have a healthy skepticism toward glib assumptions made by managers about how a market works.

Name: Marketing researchers should have a healthy skepticism toward glib assumptions made by managers about how a market works.
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Question

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Marketing researchers should question and critically evaluate assumptions made by managers about the market to ensure that decisions are based on sound data and analysis rather than assumptions or opinions.

Marketing Researchers Should Have a Healthy Skepticism Toward Glib Assumptions