Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of ________.
A) customer lifetime value
B) customer perceived value
C) customer value analysis
D) customer profitability analysis
E) a customer touch point

Question

Quizplus · Accepted Answer

A customer touch point refers to any interaction or engagement between a customer and a business, such as the welcoming gestures and amenities provided by the hotel.

Rachel and Josh Are on Vacation in Hawaii