The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
A) self-reliance
B) self-perception
C) psychogenic
D) stimulus-response
E) projective

Question

Quizplus · Accepted Answer

The stimulus-response model describes the flow of marketing and environmental stimuli into the consumer's consciousness, psychological processes that occur in response, and eventual purchase decisions. This model is widely accepted as the starting point for understanding consumer behavior. Choice A (self-reliance) and B (self-perception) are not relevant to this model. Choice C (psychogenic) and E (projective) are not widely recognized models of consumer behavior.

The Starting Point for Understanding Consumer Behavior Is the ________