Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.
A) selective attention
B) selective distortion
C) subliminal perception
D) voluntary attention
E) selective retention

Question

Quizplus · Accepted Answer

Subliminal perception refers to messages or stimuli that are below the threshold of conscious awareness but still affect a person's behavior. It is believed that marketers use this technique to target consumers' subconscious desires or fears, influencing their purchasing decisions without them even realizing it. Selective attention, distortion, and retention refer to conscious processes where consumers selectively pay attention to, interpret, and remember information. Voluntary attention refers to the intentional allocation of attention by the consumer.

Marketers Embed Covert Messages in Ads or Packaging of Which