Anne is a frequent purchaser of Yoplait strawberry yogurt. For once, she decides to try a different flavored yogurt. Instead of trying out the flavors offered by competing brands, Anne selects a different flavor offered by Yoplait. Here, her past experience with the brand prompts her to make the choice. Anne's behavior can be best described as ________.
A) fallacy of proposition
B) associative networking
C) generalization
D) heuristic thinking
E) self-actualization

Question

Quizplus · Accepted Answer

Anne's behavior can be best described as generalization, where her past experience with the brand Yoplait prompts her to choose a different flavor offered by the same brand.

Anne Is a Frequent Purchaser of Yoplait Strawberry Yogurt