The milder information search state where a person simply becomes more receptive to information about a product is called ________.
A) active information search
B) information search
C) heightened attention
D) purchase decision
E) dynamic information search

Question

Quizplus · Accepted Answer

The milder information search state where a person simply becomes more receptive to information about a product is called heightened attention. This refers to a state where the individual does not actively seek out information about the product, but simply becomes more attuned to information that is presented to them. Choices A, B, D, and E are all related to more active and deliberate information search behaviors.

The Milder Information Search State Where a Person Simply Becomes