Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition.
A) real repositioning
B) competitive depositioning
C) psychological repositioning
D) biased repositioning
E) attribute repositioning

Question

Quizplus · Accepted Answer

Competitive depositioning involves trying to change consumers' perceptions of a competitor by making them think less of the competitor's products. In this case, Ford would use this strategy to try to make consumers see General Motors' cars as being of lower quality than Ford's.

Ford Believes Its Cars to Be of Higher Quality Than