According to Herzberg's two-factor theory, satisfiers will make the major difference as to which brand the customer buys.

Name: According to Herzberg's two-factor theory, satisfiers will make the major difference as to which brand the customer buys.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Herzberg's two-factor theory states that satisfiers (such as product quality and customer service) are more important than hygiene factors (such as price and packaging) in determining a customer's brand preference.

According to Herzberg's Two-Factor Theory, Satisfiers Will Make the Major