Brand associations consist of all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.

Question

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Brand associations refer to all the various aspects and components that become associated with a brand, including both tangible and intangible elements such as perceptions, emotions, experiences, and beliefs. These associations can be positive, negative, or neutral, and can be influenced by a wide range of factors including marketing efforts, customer experiences, and the overall reputation and image of the brand.

Brand Associations Consist of All Brand-Related Thoughts, Feelings, Perceptions, Images